Chicago Cougars Unveil Bold New Era with Logo & Color Rebrand

Chicago Cougars New Logo

LOCKPORT, IL — Celebrating a decade in the USPHL and honoring the heritage dating back to the 1970's WHA era, the Chicago Cougars today unveiled a striking new visual identity that bridges the franchise's storied past with its dynamic future. The rebrand introduces a bold, modernized logo and a refreshed color scheme of yellow, bright royal blue, and a hidden twist: when combined, the new hues create "evergreen"—a symbolic nod to growth, unity, and the evergreen spirit of Chicago Cougars hockey. Designed to mirror the energy of the Cougars' upcoming home games at the Summit Ice Center (opening 2025-26), the rebrand balances tradition with innovation. The logo's sharper lines and fiercer stance pay homage to the franchise's relentless legacy, while the vibrant gold injects a fresh, fearless edge befitting both the Cougars' and the USPHL's rising stature. "This isn't about leaving history behind—it's about carrying it forward," said team Governor Pete Olson. "Our classic logos and colors built this franchise; they'll always be part of our DNA, we're evolving in a way that respects our roots while energizing our future." The Cougars emphasized this rebrand is just the first of several groundbreaking announcements to come.

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